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What will it take for B2B influencers to take off?
Season 7 bonus issue! A think piece on why LinkedIn sucks so much
Apr 24
2
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What will it take for B2B influencers to take off?
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Partner marketing is way harder than it looks
Season 7, Issue 12: Entering the between-seasons era
Apr 18
5
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Partner marketing is way harder than it looks
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Oops... when was the last time you checked your forms were working?
Season 7, Issue 11: A reminder to emulate your customer journeys
Apr 11
4
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Oops... when was the last time you checked your forms were working?
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My big LinkedIn experiment - and results!
Season 7, Issue 10: My love/hate relationship with the worst platform
Apr 3
2
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My big LinkedIn experiment - and results!
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March 2024
Intermission: who wants a work email the day before the long weekend
Season 7: The 4 day weekend starts now
Mar 27
2
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Intermission: who wants a work email the day before the long weekend
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Death of a startup: What went wrong at PassCamp
Season 7, Issue 9: A case study on a startup that didn't survive
Mar 20
4
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Death of a startup: What went wrong at PassCamp
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Interview with the vampire (I mean, 🦇salesperson🦇)
Season 7, Issue 8: Leaving the nest, going outbound with Travis Pearce!
Mar 13
2
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Interview with the vampire (I mean, 🦇salesperson🦇)
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Drawing a summoning circle for qualified leads
Season 7, Issue 7: An interview with demand gen savant, Axel Sukianto!
Mar 6
2
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Drawing a summoning circle for qualified leads
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February 2024
My dog co-wrote this issue on guerilla marketing
Season 7, Issue 5: 👻An Interview with [redacted] - I got ghosted 👻
Feb 28
1
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My dog co-wrote this issue on guerilla marketing
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BREAKING NEWS: The next Mehdeeka project
Wowowowowowow, breaking out of Substack
Feb 22
3
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BREAKING NEWS: The next Mehdeeka project
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How to market... your price?
Season 7, Issue 5: Displaying and positioning your pricing is more complex than you think!
Feb 21
3
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How to market... your price?
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What's the secret to SEO? Comparing 4 health sites and their strategies
Season 7, Issue 4: We're doing website comparisons, again!
Feb 14
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What's the secret to SEO? Comparing 4 health sites and their strategies
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