This is so interesting, as I genuinely think PR as a service is PLG. Reason being: My work generally perpetuates more interest in my work. If I succeed at getting a company top tier placement, it leads to more leads from companies wanting top tier placement.
That doesn't help 90% of marketers here. Just another take on the same concept! And you can be sure I'm not offering a freemium with my service. And I wish I took credit cards as part of my onboarding!
Ooooh that is such a good point. I think you're right, your work is a growth loop for more work - people see the product/outcome, want it, and self sign up. Your freemium is your friendly chats though and all the tips you give away for free (via content, talks, LinkedIn, and of course talking to marketers who just want advice.)
This is so interesting, as I genuinely think PR as a service is PLG. Reason being: My work generally perpetuates more interest in my work. If I succeed at getting a company top tier placement, it leads to more leads from companies wanting top tier placement.
That doesn't help 90% of marketers here. Just another take on the same concept! And you can be sure I'm not offering a freemium with my service. And I wish I took credit cards as part of my onboarding!
Ooooh that is such a good point. I think you're right, your work is a growth loop for more work - people see the product/outcome, want it, and self sign up. Your freemium is your friendly chats though and all the tips you give away for free (via content, talks, LinkedIn, and of course talking to marketers who just want advice.)
Again. I should start asking for credit cards ahead of engagement. Hahah.