What’s Mehdeeka?

Mehdeeka is a seasonal, once a week newsletter covering various areas of B2B and SaaS marketing, aimed at small teams who are wearing many hats and are doing it all.

Mehdeeka focuses on actionable, bite sized pieces of advice and information, so you can put something into practice the same day you read it.

Who’s Mehdeeka?

Kayla Medica (aka me) is a B2B SaaS marketer who for a very long time existed in a void of no other marketers and got really sick of all marketing publications only covering huge brands with huge budgets and learnings that couldn’t be replicated on a small scale.

When’s Mehdeeka?

The seasons don’t have set dates, I take breaks between seasons and the breaks aren’t set lengths. Usually a few weeks. Seasons are 12-13 weeks long, and regular issues are sent Wednesday at 10AM Sydney time. Bonus link-only Friday issues are sent whenever I’ve got too many links to included in the regular issue, and these are sent at 3PM Sydney time.

Can I be on Mehdeeka?

Probably not. Mehdeeka is not a PR channel, and you can’t just email me to be featured. I select the marketers who are featured on Mehdeeka because I’ve either heard about or seen their work first hand and respect them, or they’ve been recommended to me by a marketer I know and respect.

Mehdeeka is focused on actionable knowledge and helpful tips, not PR spin, so unless I reach out to you first, please don’t ask me to be featured on Mehdeeka.