Ahhh k, first question is 1) how did you demonstrate / build credibility when you first went freelance?
2) I've heard arguments in both directions about leaning on family and friends connections wherever possible when starting your own biz, and I've typically landed towards "it's who you know" - what was your experience in this?
3) typically when starting a biz, there's this bit of paralysis of too many actions that would have a big impact and only enough resource to attack a small portion of it... a bit like what you do in marketing with smaller teams and limited marketing resources. What can you share about making a start and getting over that hump? And 4) does that hump keep recurring down the line?
5) a lot of founders struggle to fill the gaps where their skill set is weakest (and later on, as their team grows, they struggle to delegate where their skill set is strongest). Do any core business functions present a weaker area for you, and if so, how did you fill them as a solo operator?
Great piece! I have a question too Kayla. Given you've done both personal and company experiments for LinkedIn, what would you say yielded the best return for effort?
Is it better for a brand to encourage all their team to be more active on LinkedIn to support a brand, or for the brand itself to be super proactive with posting?
The answer is likely both. But if you had to dedicate your effort into cultivating one approach, what do you reckon?
GREAT question. I think it depends on the strategy and stage.
Founder-led startup = go for the personal page and support with the company page.
Scale up with employees and customers = first priority is control what you can (company page) and encourage/support employee profiles (e.g. give them pre-made content to share)
Great issue Kayla! A couple of Qs:
- How do you find clients to work with/how do clients find you?
- How do you assess whether a client is a good fit?
- How do you work with clients to define your scope of work in the 1-2 days a week you're working with them?
Ahhh k, first question is 1) how did you demonstrate / build credibility when you first went freelance?
2) I've heard arguments in both directions about leaning on family and friends connections wherever possible when starting your own biz, and I've typically landed towards "it's who you know" - what was your experience in this?
3) typically when starting a biz, there's this bit of paralysis of too many actions that would have a big impact and only enough resource to attack a small portion of it... a bit like what you do in marketing with smaller teams and limited marketing resources. What can you share about making a start and getting over that hump? And 4) does that hump keep recurring down the line?
5) a lot of founders struggle to fill the gaps where their skill set is weakest (and later on, as their team grows, they struggle to delegate where their skill set is strongest). Do any core business functions present a weaker area for you, and if so, how did you fill them as a solo operator?
6) how many is too many questions?
Given this is a linkedin issue.. How important has linkedin been in your journey to find clients?
Great piece! I have a question too Kayla. Given you've done both personal and company experiments for LinkedIn, what would you say yielded the best return for effort?
Is it better for a brand to encourage all their team to be more active on LinkedIn to support a brand, or for the brand itself to be super proactive with posting?
The answer is likely both. But if you had to dedicate your effort into cultivating one approach, what do you reckon?
GREAT question. I think it depends on the strategy and stage.
Founder-led startup = go for the personal page and support with the company page.
Scale up with employees and customers = first priority is control what you can (company page) and encourage/support employee profiles (e.g. give them pre-made content to share)
Questions for running you biz:
- how did you set it up?
- how did you figure out your rates?
- how do you pick your client mix? Say 1 client a day, etc