Intermission: Get ready with me for season 6
And a lil marketing recap of my trip to Korea
Hi Mehketeers!
I’m back with a little intermission between Season 5 and 6, and have also gone on a trip to South Korea in the mean time. Korea really got me thinking about fandom/subscriber names and the best thought I came up with was “if I’m Mehdeeka then subscribers are Mehketeers”
There’s a lot of change going on in the ol’ Mehdeeka office, you might notice a few things looking a little different, but the rest of it is taking me a while to pull together so S6 is on hold for a bit longer than my usual break.
If you’re only of the unlucky people who subscribed during the break and have heard nothing for weeks, just sit tight a little longer and we’ll be back to regular programming!
I’ll be on Startup Daily TV tomorrow to talk about hiring for content marketing some time around 2:15ish Syd time, check out the live stream then!
Worth sharing - the hits
An amazing Australian marketing community/Slack channel is Generate, reach out to Axel on LinkedIn to get an invite! Axel also posts weekly job round ups on LinkedIn every Monday if you’re looking for a new role
A newsletter I subscribe to (ICYMI by Lia Haberman) shared a 3 month free code (contentcreatorday) for Planoly, a social media planner
The Swedish brand guidelines made some waves (yeah, as in brand guidelines for the whole country)
Two fast food branding moments worth watching (and both very short):
My favourite marketing moment from Korea was this subway door takeover by a coffee chain:
I shared this on LinkedIn, feel free to connect with me!
Some visual inspo
From the web:
Korean design duo Eunjoo Hong and Hyungjae Kim’s website is full of their work, a lot of posters for events and interesting typefaces.
An extremely gen z rebrand for link-in-bio company snipfeed
This Instagram account, which is purely scans of used up notebooks and memo pads
From Korea:
These memo pads spoke to me
(Memo pads were a real theme of my Korea trip)
This was a PRINT AD inside a train carriage. Google Translate seems to struggle with the headline, but the body text is “who types like this” and the QR code goes to an app that can be used to convert video and audio files to text, and the use cases they mention are transcribing meetings and lectures. It’s called daglo if you’re interested in looking it up.
Ciao for a bit longer
That’s all for now and probably the last you’ll hear from me until the actual Season 6 starts. I am publishing a monthly column on Startup Daily though, and my next one goes out tomorrow! Moving forward with that, I want to highlight more marketing examples from the Aus ecosystem, so if you’ve done some marketing work you’re proud of, please send it to me and I’ll use it as an example if and where it makes sense to!