Final intermission: Vote on Season 7
I need your help! And of course, a link round up
Hola Mehketeers,
The inter-season break is coming to an end, but it’s not this week. Alas, I have been hit by a mish mash of creative block, post holiday blues, and the immobility of waiting for some secret projects to come back from suppliers.
To be totally honest, 10-ish issues (out of 12) are already planned, screenshots curated, links collected, hot takes blazing… I just can’t seem to sit and write. I’m hoping this lil intermission kick starts something, and I’m hoping some reader input will hold me accountable, so let’s do a couple of polls!
Got a specific topic you want to see covered?
A different kind of call out
I’m working on a methodology for product marketing and looking for some guinea pigs to test it out. The methodology is applicable for people with and without experience, and (fingers crossed, this is why I need the guinea pig) in or out of SaaS products.
If you’re interested and want to set up, improve, or help the non-product marketers in your team understand it better, just reply to this email and let me know! We can chat about what you want to achieve and if it’s a fit, run through the methodology together!
Seriously though it is like actual step by step work to go through over several weeks so just want to set that expectation up front!
Link roundup
If we’re connected on LinkedIn (add me!) you might have seen the first two of these already, oops:
Coca Cola ad directed by the director of The Bear (AKA 90 seconds of stress):
A deep dive into the Stanley cup craze and how it started. I’m still trying to figure out what it says about humanity.
How to feel better in 2024 - not marketing related, but I found this wholesome and comforting and a nice change from new years resolutions and goal setting
How the Instagram algorithm works in 2024. TL;DR: each area of the app (reels, feed, explore, stories) has its own algorithm that favours different things
(This might be paywalled) Australia’s best LinkedIn creator is a fake profile
Meta ads are rolling out generative AI features like image expansion and background removal on images to up your A/B testing and ad creative game. Canva and Adobe are quaking in their boots
I actually wrote an article for Startup Daily about being a fractional marketer (and interviewed other fractional workers) last year and then forgot to share it, oops
Aaaaaand don’t forget you can get some sweet sweet Mehdeeka stickers when you refer friends using your referral link:
Byeeeeeee, promise Season 7 Issue 1 will be the next time you hear from me!
Kayla