Some light Friday reading
Chill out for the rest of the day
Welcome to a round up of links that didn’t fit the themes of the past few weeks, but nevertheless were interesting to me and I would recommend reading! For this bonus issue, we’ve got a nice mix of long, thoughtful reads, short and sweet reads, and visual reads.
Let’s start with the light, quick stuff, and get longer as we go down.
Gang of Youths are promoting their new music with… a phone call campaign?
Australian rock artists Gang of Youths put up a bunch of posters with a phone number to call on it. If you called the line, you’d hear a 30 second snippet of an unreleased song. A really unique campaign in a world full of social media!
There are some other ‘Easter egg’ style promos they’re doing as well, so definitely click into the link.
A covid project from an artist lucky enough to live near a forest with plenty of sticks. The small image in this email doesn’t do it justice, so I highly encourage you to open the link and zoom in to make the images full screen.
The 15 pieces of IKEA furniture that have become cult classics
Pretty straightforward, 15 pieces of IKEA furniture that were either limited releases, special collabs, or commissions from impressive designers that have, over the years, become highly collectible or highly sought after pieces (with matching price tags).
Marketing scents is really interesting on its own (here’s a parody Twitter account that makes absurd yet realistic perfume ads), but usually you can always go instore and give them a sniff before you buy. Ecomm scent brands (think candles) can’t do that, and can’t send out endless free samples, so they’ve experimented with other methods.
A good challenge to think outside the box.
We’ve all probably heard about Naomi Osaka requesting not to do press recently, this article goes into one of her sponsors and how they vocally supported her request. It’s a good look at how your brand is conveyed through your actions and endorsements.
A very fun read from NYT about some origami mathmaticians who build incredible paper sculptures and created a typeface built on puzzles. I really recommend clicking through the links within this link to some of their other work, especially the origami sculptures:
I don’t really know how to sum up this article and also say how good it is but not hype it up too much, so here’s the banner it starts with:
The concept is great on its own, but the writing and storytelling, as well as ‘where the story goes’ makes for a terrific read.
Non-read links
For both personal and commercial use!
Plan your week and keep a to-do list with this free app. Starting a new role has also meant new routines and tools, so I’ve been looking into my options.
Ciao, that’s it from me this week! If you missed the “proper” issue of Mehdeeka this week, just click here to read my personal experience on the job market. See you for another regular Mehdeeka on Wednesday next week.