More announcements!
Things I've been working on that you might (?) enjoy (?)
Hey Mehketeer,
I wanted to interrupt your mid-week slump with two quick announcements.
First, I started a new YouTube series breaking down the pricing strategies of different product types. So far two videos are out (of six!! filmed so this isn’t gonna drop off) for AI products and physical products. Coming up are events as products, florists, and looking at social media ads that use pricing as the hook.
(Why is YouTube my only social channel that’s not @Mehdeeka? Because dumbass university student Kayla took the username and tied it to her cringe high school email, both of which are now long lost to the internet)
Second, I’ll be running the next Mehdeeka Pricing Masterclass late this month. In case you missed it last time I was shilling it, it’s a live, virtual workshop designed to help small business owners (whether in tech or not!) price more confidently, communicate value more effectively, and build more profitable businesses.
Pricing is one of the biggest drivers of profitability, yet it’s often one of the least understood parts of running a business. Many business owners base their prices on gut feel, incurred costs, what competitors charge, or simply what they’re comfortable asking for.
The reality is that customers don’t decide what something is worth based on your costs or your margins, but based on the value they perceive and that’s what this masterclass is all about.
Over two interactive sessions a week apart, we’ll go through the principles behind effective pricing and work through practical frameworks to help you make better pricing decisions, strengthen your value proposition, and communicate your value with confidence.
The Mehdeeka Pricing Masterclass
Dates: Wednesday 22 and Wednesday 29 July*
Time: 2:00pm - 5:00pm AEST*
Where: Live via Google Meet
The big bucks: $797 (incl. GST)
*Each registration also includes two one-one-one follow up sessions to be scheduled individually after each session.
What’s included
Hopefully by now you know I’m hands-on and practical above all else. You’ll get a high level of customisation to your exact business, not just glossy theory, and frameworks you can come back to on your own whenever you need to update or change your pricing.
Who it’s for
This masterclass is designed for Australia small business owners who want to take a more strategic approach to their pricing.
Whether you’re a consultant, agency, freelancer, ecommerce brand, photographer, tradie or service business, this workshop is for you you’ve ever found yourself asking:
Am I charging enough?
How do I justify my prices?
Why am I not winning work? (or why am I so easily winning work?)
Why do customers keep pushing back on price?
How do I increase my price?
If this isn’t you, you may know somebody who is in this position. If so, I’d really appreciate you passing on the details of this masterclass!
What you’ll walk away with
By the end of the masterclass, you’ll have:
A practical pricing methodology you can apply to your own business immediately
Greater confidence in the prices you charge and the conversations you have with customers
A stronger value proposition that supports your pricing
Better strategies for communicating and justifying your pricing
Come hang with me
You can grab your spot here:
Or, if you know someone running a small business who constantly undervalues their work, I’d love it if you forwarded this email to them.
Hopefully I’ll see some of you in July or at a future session!
xoxo Kayla