In addition to my B2B role, I manage a B2C account (just website and socials). We implemented ManyChat to automate initial contact with followers and it has been great to gather info on their interests. In B2B I can see the application to engage with LinkedIn contacts of company leaders. I feel in B2B there are automations with awkward messages (at least the ones I received) or that do not work at all (e.g. comment x to receive y and y never arrives), so there is definitely space for improvement.
Yeah there's definitely so much room for improvement in B2B, especially on the follow up! Like you said, there's heaps of engagement attempts with poor follow up
In addition to my B2B role, I manage a B2C account (just website and socials). We implemented ManyChat to automate initial contact with followers and it has been great to gather info on their interests. In B2B I can see the application to engage with LinkedIn contacts of company leaders. I feel in B2B there are automations with awkward messages (at least the ones I received) or that do not work at all (e.g. comment x to receive y and y never arrives), so there is definitely space for improvement.
Yeah there's definitely so much room for improvement in B2B, especially on the follow up! Like you said, there's heaps of engagement attempts with poor follow up